Before 1975 Black independent record producers would ship their products to one stops regional distribution centers all over America. These one stops would accept artist product initially on consignment, at the end of the buying cycle of store sales profits and remaining stored product would be returned to issuing company.
During the mid 60’s Columbia Records commissioned Harvard Business School to create a business model that would increase their revenues by eliminating the one stop distribution system, their by closing the open marketplace to independent record producers. This aggressive marketing plan left Black companies paralyzed with their only option to sign distribution deals as production units rather than actual record companies.
This plan was designed also to trap production companies with illogical contract stipulations that would later be prosecuted in Federal court. Successful independents, Stax executive Al Bell was set up with a fraudulent loan sighted as embezzlement. Columbia then absorbed the entire roster, in the case of Philadelphia International the label lost its most franchised artist. Other companies which did not sign distribution deals with Columbia were left without distribution links to retail outlets virtually ending establish companies with proven sales history.
The 21st century with the end of traditional brick and mortar record stores and the gateway to internet marketing presents an extraordinary opportunity to unite Hip Hop, Blues, and eventually Gospel venues under a African American combined controlled syndication for internet sales and Artist bookings.
To establish this task several media veterans: J.D.Black, Founder of the National Black Programmers Coalition along with other NBPC Board members Robert Rosenthal M.B.A. formerly of Philadelphia International Records and Universal Properties, Tommy Marshall formerly of Interscope Records, Boogie Blues Report Editor Jerry Mason, and Al Jenkins of Team Airplay Promotions have combined forces to accomplish this task starting at the forthcoming Boogie Report Conference to be held at Jackson, Mississippi. To secure a measurable presence from the Hip Hop communitity Shawn Jay-Z Carter will be asked to speak and to become
Plans have been devised to restore the presence of Black independent companies through creating an African American owned and controlled on line purchasing link or download option of independent artist not represent ted with eBay sales or other similar on line sales organizations. We complete the circle this new collaboration is backed by a network of market proven promotion professionals to work contracted artist product to radio (where applicable), to secure regular play at selected club venues (increasing internet sales to our link). The third component is offering booking agency services to radio stations catering in negotiating creative deposit and percentage arrangements.
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